1. What has been done in the past to promote this product or service? Have any other direct mail pieces been sent in the past? Is there a web site that this letter has to work together in tandem? Or will the customers receive a sales call afterwards? Has any mail lists been used in a former campaign? If yes, where is the Data Card of the mailing list?

2. What quantitative criterion will be used to decide whether your sales letter/package was a success or not?

3. What are the features and benefits of the product or service in question? What material and emotional needs does the product/service satisfy? How can these benefits be proven?

4. What is the price? Are there any price-breaks for volume purchasing or registration (if an event)?

5. Are there any positive testimonials from the customers who have purchased the product/service in question?

6. What are the main objections to making the decision to buy this product/service? How can they be overcome? What arguments can convince a typical consumer to buy this product/service?

7. What are the legal issues involved with buying and using this product/service? What are the things a writer should pay attention to in order not to create any legal problems for the company and himself/herself?

8. What/who is the competition? What similar products or services are offered out there? What similar workshops and seminars are held? What are their advantages and disadvantages? What features and benefits they have?

9. If you were to express the “core benefit” of your product/service or the “core mission” of your organization, what would that single word be?

10. What is the deadline?

-----------------------------------------------------------

Ugur Akinci, Ph.D. is a Creative Copywriter, Editor, an experienced and award-winning Technical Communicator specializing in fundraising packages, Sdirect sales copy, web content, press releases, movie reviews and hi-tech documentation.

He has worked as a Technical Writer for Fortune 100 companies for the last 7 years.

In addition to being an Ezine Articles Expert Author, he is also a Senior Member of the Society for Technical Communication (TC), and a Member of American Writers and Artists Institute (AWAI).

You can reach him at writer111@gmail.com for a FREE consultation on all your copywriting needs.

You are most welcomed to visit his official web site http://www.writer111.com for more information on his multidisciplinary background, writing career, and client testimonials.

While at it, you might also want to check the latest book he has edited:http://www.lulu.com/content/263630