The “Happy Birthday” song is perhaps one of the most recognizable songs. Although rendered in different languages, the tune is still unmistakably familiar.

Most cultures around the world celebrate birthdays. The Chinese believe that a person’s luck in life is determined by his birth date - the arrangement of astrological elements at the moment of birth will shape a person’s character and personality. This is the basis for horoscope predictions. But no matter what beliefs prevail, birthdays are occasions for family and friends to be together and celebrate a person’s life.

If you are planning to give a birthday gift to a friend abroad or to a foreign business partner, you may want to consult books on customs first. Some cultures have very strong traditions and beliefs whose nuances you have to be considerate of and watch out for, especially when you are trying to establish relationships with them. It may come off as being ultra ethnocentric, but it is a sign of respect that you also honor their traditional beliefs.

An example of this nuance is the color preferences of different cultures. One may believe that the color red represents prosperity, but in another belief, “red” may represent discord or war. But don’t think that giving gifts is that complicated all the time. The Japanese, who are very appreciative of gifts, are happy to receive an item bearing your company logo. Although for special occasions, such as birthdays, you may want to consider buying more expensive gifts.

The choice of gifts is not the only concern you should have in mind when dealing with foreigners. Other cultures observe different social decorum according to gender. For example, while it may be perfectly acceptable for Westerners to kiss the birthday celebrator, in many parts of Asia, kissing a woman who is not your wife or sister is considered offensive.

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