James McEwen is publisher of Biz Marketing Corner. Subscribe to our ezine and get a FREE membership to our Website Marketing and Promotion Center - the tools you need to successfully build and market your business.
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KH: How important has publishing an ezine been to your business?
JM: To me, publishing an ezine is very important because it helps me establish a relationship with my subscribers. It is a great way to follow-up and to let them know what resources and valuable information I have found which will help them become more successful.
KH: How long have you been running an ezine and how many subscribers do you have?
JM: I started my ezine 3 years ago, Dec. 1999, and I have about 10,885 subscribers.
KH: Do you submit your ezine to directories and/or announcement lists and if so how effective has this been in gaining new subscribers to your publication?
JM: Yes, I have submitted my ezine to many directories, but I have more success using ezine co-ops and ad-swaps with other publishers. The co-ops I use are:
1. My Wizard Ads - http://www.MyWizardAds.com
2. E-Business Weekly - http://e-business-weekly.com
3. Essentialteam Ezine Ad Network - http://www.essentialteam.com/
4. Pamela Heywood's ad co-op at http://www.roibot.com/w.cgi?IM8301_coop.
KH: Do you write and use your own articles to promote your ezine? How valuable has writing articles been in promoting your ezine?
JM: I've only written 4 articles to promote my ezine, but I have learned that it is very effective. My New Year's Resolution is to write more articles more often! (lol)
KH: What methods do you use to promote your products or services within your ezine?
JM: I used to copy and paste the ads from the affiliate programs or the reprint rights but I have learned it is better to write your own ad and recommendation for the product or service that you use.
KH: How do you go about preparing your ezine for publication?
JM: I prepare my ezine a week in advance. I do a lot of proofreading with the help of my daughter, Miausha. I search the net for information that would be of value to my subscribers. When I finish the final copy of my ezine, I always send a test email to my email address to make sure everything is formatted correctly.
KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?
JM: My advice to future ezine publishers is to always be prepared a week in advance so you are ready for whatever comes up.
Use TextPad at http://www.textpad.com to help you publish your ezine and use Mailwasher at http://www.mailwasher.net to screen your emails for viruses and/or bounced email and junk mail. Use a recently new software that will help format your ezine properly at http://www.reseller-rights.net/eeaf/
Always proofread your ezine and do a test email to yourself.
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